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Thursday, October 22, 2009

I am at BSR but the Real Sustainability News is at Supercomm

I am at BSR in San Francisco. Shortly I am speaking on a panel about sustainability engagement. My topic is employee engagement and one of my points is that for effective employee engagement you need visible senior management support.

At the same time as BSR, Supercomm09 is happening in Chicago. Supercomm is an international event for broadband communication providers, carriers and vendors. Thousands of people attend from the ICT sector.

In one of the sessions, five leaders in the telecom industry were asked on the SUPERCOMM stage what technology they would invest in today if money and budget were not an issue. These are technical guys (CTO, CIO, VP of networks etc). According to XChange Magazine, two of them, BT’s George Nazi and Sprint's Matthew Oommen presented ideas about clean energy and energy efficiency as their wishes.

This is the sort of visible leadership I am going to be referring to when I speak this morning. It lays the groundwork for effective employee engagement.

Of course speakers at BSR will address issues of social, economic and environmental sustainability. But the real news, and evidence of good progress, is when two of five senior business speakers on a technical panel at a regular trade conference put green issues at the top of their wish list.

1 comment:

  1. Great, Nice to know that you are talking about Employee Engagement at BSR. I wish I was at the conference and I could have shared my whitepaper and our solution with the audience as well.