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Please visit to see the new & improved site.

Tuesday, February 3, 2004

Code of Conduct

As I've noted elsewhere in this blog, my goal is to engage my peers in the larger global CSR community in a meaningful dialogue on what it means — and requires — to be a good corporate citizen, and I look forward to that ongoing discussion.
In those inevitable instances where we may have a strong difference of opinion, however, I also ask that you temper your remarks within the customary bounds of decorum. Toward that end, this is a moderated forum.

All of my commentary is solely my own and, as such, may not necessarily reflect the views of BT, or of any former or future employer. Although I plan to write frequently about public events as they relate to my practice, I have the utmost respect for private conversations with colleagues and customers during my day-to-day business interactions. Any such conversations referred to herein are therefore done so with prior permission.


Kevin Moss has responsibility for implementation of BT's corporate social responsibility (CSR) strategy in North America. Kevin previously oversaw voice and data product management for BT Americas, including product strategy, new product development and geographic expansion across systems, networks, operations and channels. During this period, he was also responsible for developing and running BT’s community investment activities in the Americas. Prior to this role, Kevin worked on the creation of Concert, a joint venture of AT&T and BT, where he had global responsibility for Concert’s data product lines and worked on the development of a number of IP applications. Kevin also has experience working in the local US telecommunications environment. He spent two years working at MCI following the passing of the 1996 Telecommunications Act, where he helped build local services, negotiated partner agreements and represented the company before state regulators. A British national, Kevin began his career in telecommunications in an international marketing role for BT in the UK.

Saturday, January 3, 2004


Welcome to CSR Perspective.

Corporate Social Responsibility is critical to organizations and many have a strategy in place, but the practice of these strategies is subject to much debate. Businesses themselves are concerned with measuring the impact of their sustainability activities on their organization. Many stakeholders want to understand the impact of the corporation and its activities on the community or environment. And as far as the general public is concerned, many still say the term “Corporate Social Responsibility” itself is a contradiction in terms at a frequency that business should not be taking lightly. I’ve created this blog to share my perspective on these issues.

I have authored the Four Dimensions of Sustainability, as a straightforward framework to analyze an organization’s sustainability strategy through any of these lenses.

I strive to provide a unique perspective. It is influenced by the programs that I’ve been a part of with BT Americas and especially my work on the intersection between sustainability and Information Communication Technology (ICT) services. I find the contrasts between British and American approaches of great interest. As a Brit, who has lived and worked in the U.S. for over 13 years and now working for a British company in the America’s, these contrasts fascinate me and you’ll read several posts consciously or otherwise influenced by this perspective.

My role at BT Americas is to be a catalyst to help the company and our customers move forward on all aspects of sustainability, and I will provide updates on BT’s sustainability initiatives related to economic, environmental and societal sustainability – especially with reference to our activities in North America.