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Wednesday, April 22, 2009

The Impact of Earth Day

It is Earth Day today. A day designed to inspire awareness and appreciation for the environment. It feels like only last month it was Earth Hour - and that’s because it was. In fact, Earth Hour took place less than a month ago on March 28th.

Is it worth having all these special events or do they just allow us to ease our conscience for a day and then go back to our normal behavior for the rest of the year?

I think these events are very valuable. There is a lot to be said for concentrating action into a short time span and the motivational impact of knowing you are participating with millions of others. I can vouch for the fact that after every one of these special events I am approached by additional volunteers who want to get involved and who stay involved in new activities.

Of course, we don’t see people maintaining 100% of the activity they put in on Earth Day for the rest of the year. But if participants increment their ongoing activities by just 5%, the day will have made a great contribution.

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