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Friday, March 13, 2009

Green goes Mainstream

The lead article "Data Centers: The Next Generation" by Marta Bright in the March/April edition of Oracle's magazine includes comprehensive examples from small and large companies (including BT of course!) that are implementing leading edge technologies in data centers.

The article seamlessly covers the efficiency of data centers and business performance. In a very short period of time we have gone from questioning the validity of environmental concerns, through viewing it as a stand alone issue to where we are today - placing it squarely as a mainstream business concern equal with operational effectiveness and business performance. Integrating it with other business needs is where green needs to be if we are going rise to the challenge in a sustainable way. I welcome Oracle's positioning.

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