Guest Post BASF – 3:1 Emissions Balance

Last week I had the pleasure of meeting Jack Armstrong Leader of BASF’s Construction Markets North America and also a board member of the Sustainable Building Industries Council and Chair of the Construction Market Team of the Plastics Division of the American Chemistry Council.

Jack described to me the “3:1 Study” that compared the carbon benefits and carbon burden of the chemicals industry. I was intrigued by the parallels with the Smart 2020 study produced by The Climate Group and Gesi, that I have written about previously and that looks at a similar comparison between benefit and burden in the ICT sector. Jack kindly agreed to say a few words about 3:1 Study on video for me.