tag:blogger.com,1999:blog-8367246433246269061.post20648546178915359..comments2023-06-30T10:39:17.092-04:00Comments on CSR Perspective: PR News CSR Awards: Highlights on Authenticity, Corporate Community Investment and Social Networkingmosskehttp://www.blogger.com/profile/16918894164221754248noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8367246433246269061.post-91220748800317465942010-03-18T10:38:51.131-04:002010-03-18T10:38:51.131-04:00Thanks all for your comments. Katie, it was great...Thanks all for your comments. Katie, it was great to have you join us representing the BCLC. Tom (CEO Thomson Reuters), I am inspired that you chose to put your blog on the internet, although, as you say, employees are one of the groups you hope to engage with and you could have put it on the intranet. Marc, would be great to know who you are. I think,looked at holisitcally, that ICT products are good for people and the planet. How do you feel about your products ? Louise, thanks for taking the time to watch and comment. I look forward to continuing our discussion in person.Mosskehttps://www.blogger.com/profile/17071794177808532318noreply@blogger.comtag:blogger.com,1999:blog-8367246433246269061.post-65910881799607960472010-03-09T15:27:04.273-05:002010-03-09T15:27:04.273-05:00Excellent keynote. I agree that it is an importan...Excellent keynote. I agree that it is an important distinction to make between being truly authentic and aligned with the company's values versus "giving back." I also agree we need to review our business decisions through this lens... well stated! I especially like the part about how to use social media to let it be individuals that are in front and not "people-less" corporations. This is really inspiring and a great way to convince big business to move in the right direction.Louise Muth, Group VP Image and Sustainable Development at Lafargenoreply@blogger.comtag:blogger.com,1999:blog-8367246433246269061.post-24852869282015369822010-03-09T09:06:30.115-05:002010-03-09T09:06:30.115-05:00Well said, Kevin. You're quite right CR activi...Well said, Kevin. You're quite right CR activities need to move from the fringe to the mainstream, from "add-ons" like philanthropy and voluntarism to core practice. <br /><br />Maybe the most important question: Is your product good for people and the planet?Unknownhttps://www.blogger.com/profile/16485914257231338898noreply@blogger.comtag:blogger.com,1999:blog-8367246433246269061.post-51923877629716628182010-03-06T09:42:43.099-05:002010-03-06T09:42:43.099-05:00Kevin,
Im flattered that you included my blog in ...Kevin,<br /><br />Im flattered that you included my blog in your discussion of best practices. I started its predecessor five years ago to learn first hand what was going on.<br /><br />I still post (average of twice a month) because Ive found it to be a good two-way medium to reach and be reached by employees and others. Since it is open to the public and I wrtie it myself, I think it gains a certain authenticity, which as you say, must be at the heart of all good communicationsAnonymoushttps://www.blogger.com/profile/14505710494533196537noreply@blogger.comtag:blogger.com,1999:blog-8367246433246269061.post-31419061639705610922010-03-04T09:40:20.088-05:002010-03-04T09:40:20.088-05:00Marvelous remarks. i think you are right-on, and ...Marvelous remarks. i think you are right-on, and the example of campbell's soup really illuminated your point about consistency and authenticity.Katiehttp://www.uschamber.com/BCLCnoreply@blogger.com